A Professional Cat Herder

I am a senior project leader for Design teams developing user-centered experiences and products. I oversee product development, packaging, and digital programs, ensuring teams work within brief constraints and meet organizational objectives. From initial briefing to launch and beyond, I empower Designers and cross-functional partners through challenging and time pressured projects.

Areas of Expertise

Design Operations

Process Implementation

Strategic Planning

New Product Development (NPD)

New Product Introduction (NPI)

Retail Packaging