Astro A30 Wireless
The Mandalorian Edition
In partnership with Disney and The Mandalorian show available on Disney Plus, this derivative of the Astro A30 Wireless headset, offers a new CMF variant featuring new power on/off sounds, and custom metallic speaker tags. The goal was to create a special headset that would look at home in the show itself, referencing assets from season 3 of the show. From product to packaging, we delivered an experience that transports fans into the world of The Mandalorian.
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Product Manager, Brand Manager, Design Lead, CMF Designer, Industrial Designer, UX Designer, Product Graphics Designer, Packaging Graphics Designer, Production Artist, External Stakeholders
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A whirlwind project, 9 months from concept to launch. This included research & development of a new CMF (color, material, finish), product graphics creation, mobile app update, and packaging development. We were constrained to a final file hand off of September 2022 in order to ensure the final product was in warehouses and available for sale to coincide with The Mandalorian season 3 air date. Each design sprint phase required internal reviews followed by final external approvals from our partners at Disney & Lucas Films.
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Phase Gate Presentations
Partnerships Design Brief
Packaging Brief
Design Resource Allocation
Milestone Schedule (Product & Packaging)
Design Review Decks
Product Imagery Shot List (product renders & product photos)
CMF & Product Graphics Spec (handoff document for manufacturing)
Packaging Graphics Final Production Files
Localized Packaging Graphics Files (handoff for manufacturing)
Retrospective
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Expedited timeline & schedule constraint
A beloved IP internally, I had to work extra hard to ensure the Design team wasn’t overwhelmed with feedback
Astro underwent a rebrand during development. We had to find the right balance on packaging that celebrated all brands but also met the physical constraints of the box and of our licensed partners, Disney, Xbox, & Apple
LOGITECH G MOBILE APP
Configure the A30 from an Android or iOS device to create a personal audio experience. Manage audio mix, EQ, and customize every aspect the A30’s soundscape with a tap on the Logitech G mobile app.
